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Park Royal launches radio station
Park Royal shopping centre will spend $100,000 this December on a holiday parking strategy that includes the introduction of the mall’s very own radio station.
Dubbed Park Smart, the intiative is designed to improve parking and traffic movements at Park Royal during the Christmas season and beyond, said Rick Amantea, vice president of Park Royal.
Customers tuning in to 92.5 FM while on Park Royal’s property will receive live traffic information that is being relayed to the control booth from parking attendants on the ground. A daily valet service will also ease parking congestion.
Traffic bottlenecks in and around the the Park Royal area have been a common scene during past holiday seasons.
“I mean obviously any successful retail environment sees two and a half times the amount of normal vehicle traffic during the month of December. We are no different,” explained Amantea. “Weekends are quite overwhelming here from time to time.”
Drivers also use the Park Royal property daily as part of the regular road network to circumvent the intersection at Marine Drive and Taylor Way, he added.
The Park Smart program — slated to begin this weekend — will most likely carry forward after Christmas as Park Royal moves forward with expansion plans for The Village at Park Royal.
“The FM station has some great promise,” said Amantea.
A traffic controlled, at-grade intersection proposal that would replace the existing western overpass connecting the north and south sides of Park Royal is still before District of West Vancouver council. Amantea welcomes a peer review of Park Royal’s traffic engineering and research study that has been asked of them by the DWV.
It’s Amantea’s understanding that DWV staff will bring a final report to council by Mar. 1, 2012.